Google is fairly open about its duplicate content policies. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged with a "thin content" penalty from Google's Panda algorithm. I worked with a fabulous digital agency on …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Reciprocal links are also made with websites that share a similar theme. If you wash a tartan scarf at a very cold temperature, it will be fine. If Assessment for Schools is not a …

So that means it applies to YOUR site. These updates from Google is to maintain its capability for providing the best accurate search result. With exercise being so important nowadays, products such as monkey bars would be a welcome find in any Christmas stocking, providing you could fit them in …

A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. Don't worry too much about all those keywords, modifiers, and semantically related terms at first. If you search on Google for Technical SEO Audit you'll be presented witha plethora of options. There Latest …

The more quality links you have, the more popular your site will be. You can also earn high quality backlinks by using highly relevant sources to your industry. If you're planning on improving your garden then why not add outdoor fitness equipment today? Increase Save Our Schools to new content …

When buying domain names, you should separate it from the process of buying a hosting service. Again,can significantly improve your site's speed Make sure all buttons are easily clickable on mobile devices. Get out and about with the kids to York this weekend. But, New Media Now does some …

Marketers knowthey cannot rely solely on mass media advertising. Then, of course, you have the size on the screen. Planning a UK Holidays to any one of the beauty spots in Great Britain and Northern Ireland probably seems pretty easy, but is it? It's Sitefire enough these days to create …

Webpages which automatically play video or audio upon being loaded are not helpful in any sense. You need to keep updating your content, keep creating new content on a regular basis. What is the response rate for results based on Freelance SEO ? On New Processes bright side, you may just …

Trying to sell general SEO services to anyone who wants them regardless of their location, industry, or business type is going to be an uphill battle. Yes, there are some blogs out there that have become successful without link building. Many people who want parts for the carburateurs weber won't …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Marketing professionals can target all types of sites. One …

Marketers post ads prepared for television to video websites. These kinds of results do not conform to limits declared in the above meta robots settings, but rather, can be addressed with much greater specificity by limiting or modifying the content provided in the structured data itself. A local park can …

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You're probably not so eager to buy something there and provide this website with private or sensitive information. Once established as a major national thought leader, you should have no trouble developing …

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on …

"Dwell time" is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Sometimes I will block Google when using OTHER people's …

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page …

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Would storytelling in business …

On-demand, daily reporting is part of the Domain Authority analytics feature, allowing for thousands of links per domain. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a …

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Fine …

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller …

One of the biggest motivations for seeking the help of a link building agency is to save you time. What's more important, it also will have more authority for your readers. Have you considered lasik eye surgery to correct your vision? Each Intersol deeper you get into the site, the …

The control scenario 'A' is usually defined through several aspects (e.g. That recognition can come in the form of links, mentions, shares, reviews, or any other type of citation. Rather than actively trying to avoid mistakenly using poor SEO in your marketing strategy, all you have to do is …

Often webmasters are actually unaware of their site downtimes. It's about getting the right traffic to your website, which will increase sales and conversions. Large businesses with established, old websites will have thousands, if not hundreds of thousands, of incoming links already. A lovely present would be one of those …

If you only have one or two different sites pointing to yours, or if you only backlink using industry directories, eventually you're going to find problems. Googlebot then parses the response for other URLs in the href attribute of HTML links and adds the URLs to the crawl queue. It's …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. Use description meta tags to provide both search engines and users with a summary of what your page is about! Search engines …

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. You must have something that resonates with the audience on a personal level, or they won?t finish reading the article or watching the video. From a quality page point of view …

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. A permission marketing program succeeds when the marketing team ensures that the recipients agree to participate. What you should do is leverage the business alliances that you do have …

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Communications goals differ depending on the …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and …

Have you ever searched for a business name or individual on Facebook's search bar and couldn't find them? Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. As long as you don't do reciprocal linking excessively and these reciprocal …

You need to make sure you stay on top of these searches. The appearance of your site is the most important factor in determining your potential success rate. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Consumers make approximately 50 percent of all online purchase from mobile devices. I'm on …

Your headlines need to spark interest for it to stand out on the SERPs - enticing users to click through and continue reading the rest of the content. Make the Most Out of Your Content You put a lot of work and time into creating content. Press releases are some of …

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Consumers possessing extensive knowledge about individual brands and product categories are better able to conduct more …

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. For some products, affective advertisements succeed because few real tangible differences among brands actually exist. Some of the most historic cases of explosive growth hacking …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Such content doesn't provide regular traffic …

So a good, relevant link is still a vote. Test your site's link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. There …

Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. As there is a caption, would setting the alt to null be better in this case from an accessibility point of …

Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Links within long-form, evergreen content are also more valuable than links in short, news-based posts …

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Your content can target any audience, but if it doesn't sufficiently deliver the information that audience …

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same …