Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Links within long-form, evergreen content are also more valuable than links in short, news-based posts …

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Your content can target any audience, but if it doesn't sufficiently deliver the information that audience …

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same …

Don't commit the cardinal sin of letting dots ruin your page descriptions Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Brochures and print ads can also be prepared; thereby placing them into the hands of consumers just as …

Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than …

So long as the brand or website name is used, a brand name or citation is created. To sum it up, SEO is difficult because search engines are always changing and updating. Google Webmaster is useful if you want to know how many back links you have and who from …

Publish content that people would like to share and link to. Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Search engines like Google can tell the difference between …

Include a sitemap that 's easily accessible by Google. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. If you are working out an SEO strategy, you should split it into two parts: on-page SEO …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. Yet we encounter this erroneous idea in many places on the web, and even in …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. In practice, an SEO consultant generally looks …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that …

Exclusive online promotion of a Web site is rare. Search ads can be effective for local businesses. The onus is mostly (if not entirely) on the provider to ensure that everything is running smoothly at all times, as per the SLA. Have you seen these wonderful G&J Lines rocking …

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate …

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Google has come out and said that HTTPS is a confirmed ranking factor. That …

Many products become top of mind or top choice due to brand equity. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Content (marketing copy, etc) may be king …

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Positioning perceptions include variables such as the quality …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To be a part of the party, make sure your business website uses structured data markup. It is important to have backlinks from …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. Meta description tags can influence click-throughs but aren't directly used for rankings. A lot of marketers focus on social in their online marketing strategy. But, it's important to …

Our process helps you manage expectations while delivering high quality work, on time. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes …

I do believe that having a portion of your keyword phrase in the URL is helpful. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Yes, I said six months. Recent technological developments have altered the …

These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Every page should have a description that isn't used anywhere else on the site. But, content …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. We all have a certain amount of storage space on our personal computers …

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. Many …

Does this really matter? I would say yes. Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies …

Search engines don't like familiar or generic content. The opposite is also true. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Google will reward Google Plus users and also businesses which are registered on …

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. It's better to rewrite unique content, then to copy and paste old and reused content. Approach news portal reporters /bloggers with USP of …

Test your website URL in Google's Mobile Friendly test for this. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on …

If you have the most interesting content, links will come-naturally. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Pages …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content …

There is no silver SEO bullet. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a …

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which …

More specifically, you may want to know the entry pages that contributed to these conversions. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Without discounting the …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. That means the days of the …

Trend spotters are habitual line steppers. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Buying backlinks can and does work, however, there's a substantial risk involved …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain …