SEO is connected to strong sales funnels and often shows a high return on investment (ROI). With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Such content doesn't provide regular traffic …

Don't commit the cardinal sin of letting dots ruin your page descriptions Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Brochures and print ads can also be prepared; thereby placing them into the hands of consumers just as …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. Yet we encounter this erroneous idea in many places on the web, and even in …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that …

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To be a part of the party, make sure your business website uses structured data markup. It is important to have backlinks from …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. Meta description tags can influence click-throughs but aren't directly used for rankings. A lot of marketers focus on social in their online marketing strategy. But, it's important to …

Our process helps you manage expectations while delivering high quality work, on time. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Every page should have a description that isn't used anywhere else on the site. But, content …

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. Many …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Buying backlinks can and does work, however, there's a substantial risk involved …

A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Both Google and Bing take page-loading speed into account in their website ranking algorithm. The process of optimization is not a one-time process but requires maintenance …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Cookies record the types of sites visited …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific …