Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Links within long-form, evergreen content are also more valuable than links in short, news-based posts …

So long as the brand or website name is used, a brand name or citation is created. To sum it up, SEO is difficult because search engines are always changing and updating. Google Webmaster is useful if you want to know how many back links you have and who from …

Publish content that people would like to share and link to. Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. Search engines like Google can tell the difference between …

Include a sitemap that 's easily accessible by Google. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. If you are working out an SEO strategy, you should split it into two parts: on-page SEO …

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Google has come out and said that HTTPS is a confirmed ranking factor. That …

Many products become top of mind or top choice due to brand equity. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Content (marketing copy, etc) may be king …

Trend spotters are habitual line steppers. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Search engine optimization (SEO …

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best …

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. E-commerce programs require offline integration. If your content fails to provide your users with any added value or …