Promote your website in the right ways, utilising splogs

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy …

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Have you thought about web 2.0 when assimilating your SEO strategy?

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that …

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Make sure you know exactly what you're doing with forums

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate …

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Learn to do SEO like a professsional

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Google has come out and said that HTTPS is a confirmed ranking factor. That …

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Fascinating social media tactics that can help your business grow

Many products become top of mind or top choice due to brand equity. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Content (marketing copy, etc) may be king …

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Can keyword research really make a difference?

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Positioning perceptions include variables such as the quality …

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Accurately summarize the page including details of cloaking

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To be a part of the party, make sure your business website uses structured data markup. It is important to have backlinks from …

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Increase Organic Traffic With An Eye On Conversions

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. Meta description tags can influence click-throughs but aren't directly used for rankings. A lot of marketers focus on social in their online marketing strategy. But, it's important to …

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I bet you didn't know this about rankings

Our process helps you manage expectations while delivering high quality work, on time. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes …

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Turn your blogs into a high performing machine

I do believe that having a portion of your keyword phrase in the URL is helpful. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

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What constitutes a social network?

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Yes, I said six months. Recent technological developments have altered the …

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Top trends in canonical URLs to watch

These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search …

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I bet you didn't know this about nofollow links

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Every page should have a description that isn't used anywhere else on the site. But, content …

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How long does SEO take?

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. We all have a certain amount of storage space on our personal computers …

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Learn from these mistakes before you learn about splogs

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites …

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Make search queries a priority

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. Many …

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Keyword research has several advantages

Does this really matter? I would say yes. Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies …

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Taboos about social media that you should know

Search engines don't like familiar or generic content. The opposite is also true. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Google will reward Google Plus users and also businesses which are registered on …

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Headings and link bait

Test your website URL in Google's Mobile Friendly test for this. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on …

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Search marketing implications related to quality

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content …

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The secret behind web portals

There is no silver SEO bullet. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a …

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Understanding the rationale behind backlinks indexing

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which …

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Boost search engine rankings

More specifically, you may want to know the entry pages that contributed to these conversions. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Without discounting the …

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Enthusiastic about organic links

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. That means the days of the …

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Headings and SEM

Trend spotters are habitual line steppers. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point …

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I urge you to think about sitemaps

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Buying backlinks can and does work, however, there's a substantial risk involved …

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Invest in SEO

Your goal should be to create links to individual posts/pages along with those leading to your homepage. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain …

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It's important to know the difference between title tags and header tags

While most people bookmark their favorite sites on computers, social bookmarking sites make these public. Yahoo! Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Digital strategies incorporate multiscreen formats.

Actionable tips on RSS feeds and Facebook

From an …

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Latest developments in backlinks

If it's not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. You get what you want-top rankings on Google and "free" organic traffic. Well-selected and appropriately positioned images can tell a story about your business, your processes …

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Let's follow webmaster tools best practise

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Web designers, developers, web server administrators, and marketers now carry the …

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Listen to your customers. They will tell you all about content

A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Both Google and Bing take page-loading speed into account in their website ranking algorithm. The process of optimization is not a one-time process but requires maintenance …

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Losing Focus on web portals

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Bing has a partnership with Facebook that allows it to access …

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Make it sufficiently broad in terms of duplication

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Cookies record the types of sites visited …

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Offer value

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Search engine optimization (SEO …

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SEO Writing is Not Just About Using Words to Get Rankings

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Would you like to make it easier for search engines to understand what …

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Taboos about web crawlers that you should know

It's possible to use knowledge of search engines to negatively influence another's ranking. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores …

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The death of conversion rates

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best …

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