Many products become top of mind or top choice due to brand equity. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Content (marketing copy, etc) may be king …

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Positioning perceptions include variables such as the quality …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To be a part of the party, make sure your business website uses structured data markup. It is important to have backlinks from …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. Meta description tags can influence click-throughs but aren't directly used for rankings. A lot of marketers focus on social in their online marketing strategy. But, it's important to …

Our process helps you manage expectations while delivering high quality work, on time. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes …

I do believe that having a portion of your keyword phrase in the URL is helpful. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Yes, I said six months. Recent technological developments have altered the …

These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Every page should have a description that isn't used anywhere else on the site. But, content …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. We all have a certain amount of storage space on our personal computers …

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. Many …

Does this really matter? I would say yes. Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies …

Search engines don't like familiar or generic content. The opposite is also true. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Google will reward Google Plus users and also businesses which are registered on …

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. It's better to rewrite unique content, then to copy and paste old and reused content. Approach news portal reporters /bloggers with USP of …

Test your website URL in Google's Mobile Friendly test for this. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on …

If you have the most interesting content, links will come-naturally. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Pages …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content …

There is no silver SEO bullet. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a …

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which …

More specifically, you may want to know the entry pages that contributed to these conversions. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Without discounting the …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. That means the days of the …

Trend spotters are habitual line steppers. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Buying backlinks can and does work, however, there's a substantial risk involved …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain …

While most people bookmark their favorite sites on computers, social bookmarking sites make these public. Yahoo! Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Digital strategies incorporate multiscreen formats.

Actionable tips on RSS feeds and Facebook

If it's not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. You get what you want-top rankings on Google and "free" organic traffic. Well-selected and appropriately positioned images can tell a story about your business, your processes …

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Web designers, developers, web server administrators, and marketers now carry the …

A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Both Google and Bing take page-loading speed into account in their website ranking algorithm. The process of optimization is not a one-time process but requires maintenance …

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Bing has a partnership with Facebook that allows it to access …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Cookies record the types of sites visited …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Search engine optimization (SEO …

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Would you like to make it easier for search engines to understand what …

It's possible to use knowledge of search engines to negatively influence another's ranking. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores …

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best …

In the international arena, effective positioning remains vitally important. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for …

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. E-commerce programs require offline integration. If your content fails to provide your users with any added value or …

It's super tempting to right (perceived) wrongs online. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. How you link from one page to another is very important. Sites that promote …

Consumers travel and communicate with each other. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful …