Thinking about link building makes everything OK

In the international arena, effective positioning remains vitally important. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for …

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What everyone ought to know about backlinks

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to …

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What your mum didn't tell you about scraping

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. E-commerce programs require offline integration. If your content fails to provide your users with any added value or …

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Actionable tips on long tail search and Instagram

It's super tempting to right (perceived) wrongs online. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. How you link from one page to another is very important. Sites that promote …

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Actionable tips on web portals and Facebook

Consumers travel and communicate with each other. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful …

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Never changing LSI will eventually destroy you

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific …

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The hidden agenda of metrics

Some types of content have a built-in expectation of frequency that you should adhere to. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Review your blog content to make sure articles are more than 300 words and are highly valuable …

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