Google is fairly open about its duplicate content policies. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged with a "thin content" penalty from Google's Panda algorithm. I worked with a fabulous digital agency on …

Trying to sell general SEO services to anyone who wants them regardless of their location, industry, or business type is going to be an uphill battle. Yes, there are some blogs out there that have become successful without link building. Many people who want parts for the carburateurs weber won't …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Marketing professionals can target all types of sites. One …

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Communications goals differ depending on the …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Such content doesn't provide regular traffic …

I do believe that having a portion of your keyword phrase in the URL is helpful. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

There is no silver SEO bullet. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a …

More specifically, you may want to know the entry pages that contributed to these conversions. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Without discounting the …

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best …