Often webmasters are actually unaware of their site downtimes. It's about getting the right traffic to your website, which will increase sales and conversions. Large businesses with established, old websites will have thousands, if not hundreds of thousands, of incoming links already. A lovely present would be one of those …

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Consumers possessing extensive knowledge about individual brands and product categories are better able to conduct more …

Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Placing the name of the business in the title tag is not necessary because doing so detracts from the tag, which contains only a limited number of characters. In practice, an SEO consultant generally looks …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Cookies record the types of sites visited …

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific …