Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Would storytelling in business …

On-demand, daily reporting is part of the Domain Authority analytics feature, allowing for thousands of links per domain. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a …

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that …

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Yes, I said six months. Recent technological developments have altered the …

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites …

Test your website URL in Google's Mobile Friendly test for this. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on …

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Buying backlinks can and does work, however, there's a substantial risk involved …

It's possible to use knowledge of search engines to negatively influence another's ranking. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores …

In the international arena, effective positioning remains vitally important. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for …

Some types of content have a built-in expectation of frequency that you should adhere to. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Review your blog content to make sure articles are more than 300 words and are highly valuable …