Your authorship byline will get you noticed

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Fine …

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All you wanted to know about URLs but were afraid to ask

You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller …

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Create a search marketing strategy based on doorway sites

Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Links within long-form, evergreen content are also more valuable than links in short, news-based posts …

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Learn to do SEO like a professsional

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Google has come out and said that HTTPS is a confirmed ranking factor. That …

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Accurately summarize the page including details of cloaking

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To be a part of the party, make sure your business website uses structured data markup. It is important to have backlinks from …

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Taboos about social media that you should know

Search engines don't like familiar or generic content. The opposite is also true. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Google will reward Google Plus users and also businesses which are registered on …

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Search marketing implications related to quality

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content …

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Enthusiastic about organic links

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. That means the days of the …

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It's important to know the difference between title tags and header tags

While most people bookmark their favorite sites on computers, social bookmarking sites make these public. Yahoo! Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Digital strategies incorporate multiscreen formats.

Actionable tips on RSS feeds and Facebook

From an …

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Latest developments in backlinks

If it's not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. You get what you want-top rankings on Google and "free" organic traffic. Well-selected and appropriately positioned images can tell a story about your business, your processes …

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Offer value

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Search engine optimization (SEO …

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